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Natural materials, traditional bag-making craftsmanship, creative design. A passion for our products and for the colourful life through which they accompany us, that is what makes PICARD so unique - as it has done since 1928.
As a family concern, we have been passing on our love for beautiful leather goods to the next generation for all these years. We also share our experience and the knowledge required for high-quality leather work: PICARD is one of the few remaining apprenticing companies that still consistently passes on the craft of designer bag-making.
This philosophy of passing on our traditions and values, combined with a spirit of discovery and innovative ideas, has seen the family business develop into a global player. Today, we have more than 2,000 people worldwide working for PICARD, ensuring that our products are loved around the world. The company feels a sense of responsibility for each individual member of the extended PICARD family and sets the highest standards of quality for people and the environment.
This makes PICARD a brand you can touch. Responsible, personal, emotional, warm-hearted, lively, curious, fun-loving - as individual as the people who accessorise with PICARD. Let’s just call it “my favourite brand with tradition”. WE LOVE PICARD.