Leadership

A NAME AS A PROMISE OF QUALITY


As a member of the PICARD family I not only bear the name, I carry it in my heart as well. That is why I am delighted to run our company in the fourth generation and to continue to develop it further along with our fantastic staff.

What is special about PICARD is the unique position we assume in the market as producers of high-quality leather goods. For instance, we do not buy our leather goods from third-party suppliers in the Far East and then attach our label to them. The name PICARD stands for the art of the traditional fine bag making craft. That means: we make all our leather products ourselves!

That keeps us independent and guarantees top quality. We set the standards for social interaction, ensuring fair working conditions in all our factories. We bear this great responsibility not only to mankind but also to the environment. A stringent rule we apply is that only ecologically optimised firms may supply us with raw materials.

Ours is a quality claim and an attitude to life that we uphold and pass on with the manufacturing knowledge acquired over many decades. That is why we have been training young people in this craft for generations – at our workshops in Germany, Tunisia, Ukraine and Bangladesh.

It is a matter of personal importance to me and all the staff of the extended PICARD family to be able to offer premium products of craftsmanship. Real favourites full of zest for life that you can wear with a clear conscience and, we hope, conjure up a smile on your face!

Kind regards,

Georg Picard

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